Luùm is a purpose-driven brand built on the belief that clothing should do more than just look good—it should empower, inspire, and elevate.

Founded with the mission to create beautiful, comfortable, and versatile pieces, Luùm is redefining modest fashion with a contemporary edge. We believe in spreading love and light, and in designing pieces that don’t just dress the woman—but celebrate her. Every garment is a reflection of strength, beauty, and the radiant energy she brings to the world.

Our name, Luùm, takes inspiration from the "loom"—a timeless tool of creation, but also a symbol of weaving light into everyday life. That philosophy is stitched into every collection, designed for the modern woman who moves fluidly between roles, responsibilities, and ambitions.

From school drop-offs to business meetings, workouts to weekend brunch, Luùm pieces are made to transition effortlessly with you. Thoughtfully designed, consciously created, and made to empower—so you can step into your day with confidence.

Love, light, and one killer outfit at a time.

Style should be effortless, confidence should be natural, and modesty should never mean compromising on fashion.
- Jaclyn Ashkenazi

About the founder

I’m Jaclyn, the founder of LUUM. When I began dressing modestly for religious reasons, I refused to believe I had to give up my style. I wanted pieces that felt refined, timeless, and runway-worthy—but they didn’t exist. So I created them. LUUM is my heart and soul; every fabric, cut, and stitch is chosen with intention. I’ve poured myself into crafting each piece so women can feel elegant, confident, and true to themselves—without compromising an ounce of style.

Shop our Fall Collection